Dibs is a brilliant product. I mean, bite sized ice cream -- eat as much or as little as you want, and you know no one (read: me) is going to stop at just a few bites. It's sooo easy to keep eating bite size bite after bite -- so much more so than say, a tub of ice-cream or any variation of ice cream on a stick; harder to ration as it's so easy to consume. Before you know it, the tub of Dibs is gone and you have to run out and get another one. I wish I were the marketing genius who came up with that idea.